Tradition into story — digital collage and cut-out animation for the social video series dedicated to the ingredients of the Bonifanti recipe.

Bonifanti is a historic Italian confectionery company that, since 1932, has produced panettone and colomba following traditional recipes, with particular attention to the quality of its ingredients and the exclusive use of natural raw materials.

When the company wanted to tell its values — care for raw materials, the bond with tradition — La ricetta Bonifanti was born: a series of vertical videos for social media in which each episode tells the story of one ingredient in the production process, offering a visual experience that speaks of passion, tradition and authenticity.

The challenge was not visual but structural: building a format that could repeat episode after episode without becoming predictable. Each episode had to stand apart from the previous ones while remaining instantly recognizable as part of the same series.

To give the series a recognizable face, the starting point was the illustrations by Jolanda Fiarè, which combine two-dimensional graphics and digital collage: photographs, archive materials and textures merge with stylized graphics and illustrations, generating an aesthetic that evokes craftsmanship and care for detail, in tune with the brand's identity.

To keep visual consistency and strengthen the link with the images, I chose to apply the same logic to the animation, using a cut-out style inspired by stop motion, deliberately less fluid, with micro-movements and slight imperfections that give the sequences a tactile quality, warmth and authenticity.

The result is a coherent, recognizable visual style in which textures, colors and images intertwine in a narrative that is delicate yet dynamic and celebrates the excellence of Bonifanti's products.