From poster to stage — a motion system for MI AMI Festival 2025, where a single illustration becomes the visual language of an entire edition.

MI AMI Festival is one of the most established independent music festivals in Italy.

The 19th edition was titled “Il veleno e la cura” (“The poison and the cure”) — a theme exploring the meeting point of violence and tenderness, in a year, 2025, symbolically tied to the snake.

Once again the festival turned to the studio Galattico for the launch promos and for the live visuals of the performances. Galattico handled concept and direction; I did the animation.

The starting point was the official poster, illustrated by Muhammad Fatchurofi (@rooovie). I broke the image down into its main components — the lotus flowers, the two figures, the landscape elements and, above all, the snake, the central symbol and the most complex element to move.

The challenge was to make its sinuous form glide convincingly without altering the original drawing, rich in patterns and intricate motifs. To do this I divided the body into sections and rigged each one, with a skeleton setup flexible enough to let the snake curve naturally while keeping every pattern intact.

This work produced the different outputs. The Instagram promo, set to “Veleno” by Joan Thiele, introduces the poster's characters one after another until the original image is fully reassembled. The show's opening was then drawn from the promo, together with a series of animated visuals developed from isolated elements — such as the flower and the human figures — to be played in loops during the artists' performances on stage.

Motion picks up the poster's suggestions and carries them to every touchpoint, giving the whole edition a coherent visual language.