A sound atlas in motion — the launch video for Loquis's new identity.

Loquis is the first open, free platform of geolocated travel podcasts: it gathers stories about places around the world into a sound atlas that enriches the travel experience and offers a new channel for tourism promotion and the enhancement of cultural heritage.

For the launch of its new visual identity and new tagline, “Loquis. A world of stories”, the communications agency Thyper contacted me and Jolanda Fiarè and commissioned us to create the presentation video. The video follows the journey from the user's point of view and shows how the app changes the way we travel: every place becomes a story to discover, listen to and experience more deeply.

The style of the illustrations, created by Jolanda Fiarè, is based on digital collage: photographic cut-outs and illustrated elements combine into an original, recognizable aesthetic that keeps a tactile character.

To animate the scenery, I arranged the landscape elements on several layers of depth and used After Effects' virtual cameras to recreate parallax, for example in the panoramas from the car and train windows, giving the scenes three-dimensionality. For the character, I built a rig system that allowed it to be animated, especially in the walking sequences, for more organic and realistic movement.

The video tells the journey as a personal experience to immerse yourself in, one where every place becomes a story to listen to.